DR MARCEL MBAMALU
CEO NEWSTIDE PUBLICATIONS LIMITED
Dr Marcel Mbamalu is a seasoned journalist, researcher, editor and media entrepreneur, with vast expertise in business development and integrated marketing communications. His DNA is built on problem solving skills. He is a tenacious, audacious and value-driven media specialist, who has huge speciality in identifying brand needs, developing and implementing corporate communication strategy for media visibility.
Dr Marcel Mbamalu holds a PhD in Mass Communication from the University of Nigeria , Nsukka (UNN), and is currently the Founder and Chief Executive Officer of Newstide Publications Limited, Publishers of Prime Business Africa (PBA), a multimedia news platform serving the needs of Nigeria and Africa. Asides his academic degrees earned at UNN (B.A; PhD) and an MSC from the University of Lagos, he received world-class training from Bloomberg and Reuters and has at different times been a facilitator for the United Nation’s training for reporters working in Nigeria’s conflicts regions. He specifically facilitated Journalism trainings for the World Health Organisation (WHO) in Borno, Yobe and Adamawa states.
Dr Marcel Mbamalu has over two decades experience in journalism and media communication. Sixteen of which was spent at The Guardian, Nigeria. For ten years, he groomed journalists and served in editorial positions at the flagship of the Nigerian press, rising to the position of Group News Editor.
He has a valuable experience, rich heritage and dynamic best practice in media communications and managing brands across different business sectors. His specialties include corporate communications, corporate event planning and management, digital marketing, government liaison activities (community management), project management across a range of brands and organizations. The media communications is what has made Dr Mbamalu a bridge that connects with different branches in different sectors of businesses in Nigeria and Africa at large.
He is currently the Editor-in –Chief of Prime Business Africa. He brings with him a deep sense of purpose for reconstructing the communication and information management landscape in Nigeria drawing from his wealth of experience, research, background and field experience. He is proposing a new paradigm for public communication in Nigeria that would leverage digital and legacy media as well as dynamic stakeholder’s management models to achieve public consensus building and support for government policies, programs and initiatives.